Thanks to the collaboration with TikTok, Creemy not only developed content designed for TikTok, but also broke ground with new beta solutions (Top View + Countdown, Shaker, Story Selection, etc.), in addition to the first Branded Mission of the automotive industry in Mexico: #BuildYourDance.

Outstanding results:

• +23K leads generated

• +3.3% in brand awareness (vs. 1.5% average)

• 248 videos produced with creators with the hashtag #BuildYourDance

• +104 M visualizations and 2.3M interactions

BYD managed to consolidate its presence on TikTok, connect with a new generation of consumers and position itself as a benchmark for innovation and electric mobility in Mexico.