FREQUENTLY ASKED QUESTIONS

WHAT WE DO
CREATORS, ORIGINAL VIDEOS & AI CONTENT
HOW WE WORK
ENGAGEMENT MODELS
REPORTING & PERFORMANCE
What sets Creemy apart when it comes to combining creativity and performance?
What makes us different isn’t just what we do, it’s where we come from.
Creemy was born within TEKNE, a digital marketing agency with over 10 years of experience working with e-commerce and lead generation brands across the Americas and Europe. That foundation is why continuous learning and A/B testing are core to every project we deliver.
We measure, analyze, and optimize every piece of content to maximize results and drive growth for our clients and their brands. Reporting isn’t the end, it’s the starting point for making the next campaign even better.
What types of brands do you work with?
We work with brands of all sizes across multiple industries, including e-commerce, consumer goods, retail, automotive, fashion, fintech, entertainment, technology, food & beverage (F&B), education, and more.
What matters most isn’t company size, but a digital mindset and a genuine desire to connect creatively with audiences to achieve fast, effective business results.
Which digital platforms do you work on?
We specialize in content for TikTok, Instagram, Facebook, Pinterest, Google, YouTube, and LinkedIn.
What are Creators (UGC)?
They are short, dynamic, easy-to-consume video productions created in collaboration with people who produce content on social platforms such as TikTok or Instagram, and who have a genuine connection with specific interests or consumption topics. This is a new form of entertainment that builds empathy and connection through authenticity and closeness.
What types of creators can work with a brand?
We handle the entire creator contracting process, ensuring each talent is aligned with your brand’s identity and objectives. We manage publishing agreements for content on creators’ profiles, as well as image rights licensing when campaigns run through paid media.
What truly matters is a creator’s real audience engagement and their affinity with your brand’s values and products. For this reason, we work across three creator tiers:
– Nano (5K–200K) Close-knit communities, high trust, and authentic conversation.
– Mid (200K–700K) The ideal balance between connection and reach.
– Top (700K–2M) Strong visibility and high impact on awareness.
– Celebrities (+2M) Public figures with massive audiences and significant cultural influence.
What is the size of your creator network and what is your execution capacity?
We have an active network of over 5,500 creators across the Americas and Europe, selected based on real engagement, cultural affinity, and conversion potential.

Our operational impact is reflected in:
– 170+ monthly collaborations
– 94+ active campaigns each month
WHAT ARE ORIGINAL VIDEOS?
Short-form videos produced with professional actors, designed for paid media campaigns. Each piece combines strong conceptual creativity with agile production, optimized for the platforms where the campaign will run.
In many cases, we develop trend-led executions such as FOOH (fake out of home), which require advanced editing, compositing, and 3D layout work.
WHAT IS AI CONTENT?
A solution designed to create or adapt existing content in order to scale ad volume for paid media campaigns. This includes strategic 6- or 20-second adaptations, trend integration, filters, voiceovers, graphic design, and the use of artificial intelligence to animate static assets.
What does the workflow look like for a Creators (UGC) or Originals Videos project?
Kickoff
Review of the brief, objectives, deliverables, and open questions.
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Creative development
Research across three areas:
- Brand: category analysis, digital presence, and competitive benchmarking.
- Audiences: emotional and functional insights that connect with the target audience.
- Platforms: trends, formats, and creative resources (music, tone, style).

Presentation & validation
‍Creative proposal including concepts, visual references, and creator or actor selection. KPIs and project objectives are included.
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‍Scripts & adaptation
Script development and definition of tone, look & feel, and visual narrative.
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‍Pre-production & production
Contracting and image rights management, scheduling, locations, and filming with the creative and direction teams.
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‍Post-production
Editing, effects, transitions, color correction, and royalty-free music.
Includes up to two rounds of revisions.
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‍Results report
A performance report with KPIs and key learnings is delivered 15 days after campaign completion.
How long does a project take from brief to final delivery?
Timelines depend on the type of client and content. A detailed schedule is always shared at the start of the project.
Examples:
- UGC: 4 creators, 8 assets—approx. 18 business days.
- Original Videos: professional actors, 10 assets—approx. 15 business days.
- High-End: 4–6 weeks, depending on complexity.
How involved is the client during the process?
Each client chooses their preferred level of involvement — some want to be hands-on at every stage, while others prefer to delegate.
We always include key checkpoints:
- Creative concept approval
- Creator/actor and script review
- Review of early cuts
- Final post-campaign reporting (10 business days after campaign end)
What does the Self-Serve model look like?
One-off projects:
One-off projectsA self-managed solution available 24/7 through our website. Ideal for specific needs or standalone campaigns.
What does the Fully Managed model look like?
Always-on frameworks:
End-to-end support led by our senior team. Ideal for brands that require ongoing content, with monthly planning, scaled production, and continuous optimization.
What is the results report and why is it central to the process?
Every campaign includes a final report created by our data science team. We measure, analyze, and optimize every piece of content to maximize results. Reporting isn’t the end of the process, it’s the starting point for improving what comes next.
What does the report include?
It delivers valuable data aligned with your business objectives.
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Qualitative analysis
We interpret sentiment, perception, and community conversations around the brand.
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Results & learnings
We provide a clear overview of campaign KPIs, key learnings, and actionable recommendations for the next stages, including metrics such as engagement, reach, video views, website clicks, in-store visits, leads, or conversions.

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