Cheetos built a native TikTok strategy to own Halloween, connecting with young audiences through Cheetle, foodie culture, and the spooky universe of the season. Together with TikTok, Creemy developed a creative concept aligned with the cultural moment, the brand's DNA, and its audience, bringing it to life in the platform's visual language through live-action segments and a high-impact DOOH (Digital Out-of-Home) approach.

The campaign positioned Cheetos as a cultural touchstone during Halloween.

Key results:

• +28 million people reached.

• +10.4% increase in brand association.

• +4.7% increase in brand preference.