Liverpool, one of the most important retail chains in Mexico, sought to strengthen its position as a promoter of sports and well-being through its Running & Cycling Fest events. The goal wasn't just to increase enrollment, but to connect authentically with new and active audiences.

In this context, Creemy became a strategic ally to activate the campaign on TikTok. The approach was clear: promote real stories, starring creators who experience sports as part of their daily lives.

Thanks to a precise selection, a native content strategy and the intelligent use of formats such as Spark Ads, Creemy managed to bring Liverpool's message to millions of users on TikTok, generating not only awareness, but also tangible action: more registrations, greater attendance and a more engaged community.

Outstanding results:

Average videoview time was 50 seconds.

Website views:

• Running Fest: 57 million views

• Cycling Fest: 68 million views

Participation in the event: +8,600 participants (+11% compared to the previous year).