Our partnership with Nissan began in 2024, consolidating more than fifteen projects with creators who align with their content to each model of the brand.

In 2025, we led its first Branded Mission in Mexico with the launch of Nissan Magnite, and we developed the first TikTok global DOOH campaign for the automotive segment.

Through fun #PrincipioDeLaAtracción, we generated a wave of reach, interaction and business results, driving a new way of connecting the brand with its audiences.

The results:

• +21 million of people reached

• 18.5% Engagement rate (ER)

• 243% About the lead objective for test drive