Santander x Creemy

Santander wanted to connect with small and medium-sized businesses in a more relatable and relevant way, bringing its value proposition into a fast-moving, dynamic environment shaped by platform-native content.

In collaboration with TikTok, Creemy developed a creative strategy built around snackable videos featuring professional actors. Financial products and messages were adapted to the platform’s language through clear, educational content aligned with trending formats.

The combination of storytelling, platform-native creativity and a performance focus helped simplify complex messages, build a more authentic connection with entrepreneurs and deliver tangible business results.