The campaign was designed with a focus on Native-First, respecting the language and dynamics of TikTok to transform content into real conversion.

A strategy was implemented to “Creative Duality: Hook vs. Close”, where each piece played a specific role in the funnel:

• Hook: Maximize CTR and qualified traffic.
• Close: Sustain conversion at scale and optimize CPA.

The architecture combined optimization towards events of Purchase and creative iteration based on performance signals (CTR, CVR and retention). We recruit the most efficient creatives to dominate the feed during the most competitive season of the year.

The business impact was direct: we achieved 16,900 conversions with a Average CPA of $1.98 USD. With a CVR of 4.34% and more than 11M impressions, we demonstrated that native content is the best sales engine for retail.