A campaign focused on raising awareness about the responsible use of water and highlighting the efficiency of your appliances.

For this edition, Creemy was the partner, developing the creative proposal, managing the ideal discovery of the creative squad and producing all the key content of the campaign. We created a native narrative for TikTok that connected with the audience through simplicity, action and cultural relevance.

The activation combined Branded Mission, Spark Ads and TopView, boosting authentic community participation. More than 535 people joined the #MisiónAgua challenge, and the content generated by Creemy achieved a 13.2% engagement, making the campaign one of the brand's most effective on TikTok.

The BrandLift study reflected a Increase in +3.6% brand recall, and the MMM analysis confirmed a Average ROI of 8x, demonstrating how a purposeful campaign — supported by native content and creators — can generate real business results.