Because people trust people more than brands. Creator-led videos are currently the most consumed format on social platforms. By leveraging creators’ profiles — where they share content that’s genuinely relevant to your audiences — your brand connects in a natural and credible way that drives real business results, often without the need for paid media investment.

We manage the entire discovery and creator selection process, ensuring each talent aligns with your brand’s identity, values, and objectives. We handle contracting, publishing agreements on their profiles, and—when required—image rights clearance for paid media activations.

We have an active network of over 5,500 creators across the Americas and Europe, curated based on real engagement, cultural affinity, and conversion potential. The key to working with creators is not just reach, but their level of authentic interaction and genuine connection with their audience.

For this reason, we organize our network into four categories based on reach and impact:

– Nano (5K–200K)
Close-knit communities, high trust, and authentic conversation.

– Mid (200K–700K)
The ideal balance between connection and reach.

– Top (700K–2M)
Strong visibility and high impact on awareness.

– Celebrities (+2M)
Public figures with massive audiences and significant cultural influence.

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1. Kickoff
   Initial alignment between our Project Management team and the client to review the brief, confirm objectives and deliverables, and formalize the purchase order (PO).
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2. Creative development
   We conduct research across three key areas:

• Brand: category analysis, digital presence, and competitive benchmarking.
• Audiences: identification of emotional and functional insights that connect with the target audience.
• Platforms: review of trends, formats, and creative resources (music, tone, and style) relevant to the campaign.

3. Presentation & validation
   We present a creative proposal including concepts, visual references, creator selection, and defined KPIs or project objectives. Up to two rounds of revisions are included prior to final approval.
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4. Scripts & adaptation
   We develop scripts and define tone, look & feel, and the brand’s visual narrative. Up to two rounds of revisions are included before approval.
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5. Pre-production & production
   We manage image rights agreements with selected creators, coordinate locations, and execute filming alongside our creative and direction teams.
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6. Post-production
   Editing, effects, transitions, color correction, and royalty-free music. Final videos are reviewed with up to two rounds of revisions before approval and delivery.
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7. Results report: Within 15 days of campaign completion, we deliver a performance report covering defined KPIs and key learnings.

Originals Videos blend the native language and content style of each digital platform with the interests of a brand’s target audiences. This often leads to the classic “I didn’t even realize it was an ad” effect.

We support the entiremarketing journey — from awareness to consideration and conversion — ensuringKPIs are met at every stage.

1. Kickoff
   Initial alignment between our Project Management team and the client to review the brief, confirm objectives and deliverables, and formalize the purchase order (PO).
   ‍
2. Creative development
   Research across three areas:

• Brand: category analysis, digital presence, and competitive benchmarking.
• Audiences: emotional and functional insights tied to the target audience.
• Platforms: trends, formats, and creative resources relevant to the campaign.

3. Presentation & validation
   We share a creative proposal with concepts, visual references, professional actor selection, and defined KPIs or objectives. Up to two rounds of revisions are included prior to approval.
   ‍
4. Scripts & adaptation
   Scriptwriting and definition of tone, look & feel, and visual narrative. Up to two rounds of revisions before approval.
   ‍
5. Pre-production & production
   We manage image rights agreements with actors, coordinate locations, and execute filming with our creative and direction teams.
   ‍
6. Post-production
   Editing, effects, transitions, color grading, and royalty-free music. Up to two rounds of revisions before final approval and delivery.
   ‍
7. Results report
   Within 15 days of campaign completion, we deliver a performance report covering KPIs and key learnings.

Because it’s a fast, scalable solution for campaign optimization, increasing both message frequency and creative volume. It enables brands to generate the ideal number of ads required by digital platforms to maintain strong visual rotation and performance.

We create from scratch or quickly transform static or traditional assets into digital-first content, covering the entire consumer journey — from first contact to action. Content designed to drive real business results.

‍

1. Kickoff
   Initial alignment between our Project Management team and the client to review the brief, confirm objectives and deliverables, and formalize the purchase order (PO).
   ‍
2. Creative development
   Research across three areas:

• Brand: category analysis, digital presence, and competitive benchmarking.
• Audiences: emotional and functional insights tied to the target audience.
• Platforms: trends, formats, and creative resources relevant to the campaign.

3. Presentation & validation
   We present a proposal detailing the number and type of audiovisual assets included in the deliverable, with visual references for both adaptations and original concepts when content is created from scratch. Up to two rounds of revisions are included prior to approval.
   ‍
4. Design & content production
   Asset adaptation, effects, transitions, editing, graphic design, and application of our AI technology. Includes royalty-free music. 
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5. Review & delivery
   Up to two rounds of revisions before final approval and delivery.
   ‍
6. Results report
   Within 15 days of campaign completion, we deliver a performance report covering defined KPIs and key learnings.