With the support of Creemy through the TikTok Creative Exchange, native pieces were launched with lifestyle and fashion creators, combining trends, precise segmentation and clear messages such as “Find your outfit on andrea.com”.

Outstanding results:

• CTR of 22.6% and CPC of only $0.16 MXN

• Conversion rate of 10.3%

• +17% of participation in e-commerce sessions

• 74% of the users who came from TikTok were new customers

The strategy consolidated TikTok as a key channel for Andrea, with lower costs than other platforms and a notable expansion of her online customer base.